![]() ![]() Donahue still wants Saffron to be mad about her. (Even though it isn’t-please no one let me buy any.) But more importantly, we can acknowledge that for 31 seconds in 1999, each commercial conveyed more than a four-minute music video in terms of promising a lifestyle and withstanding the test of time.Īnne T. Or why we can still recognize how fucking boss corduroy could be. A Coca-Cola product with high caffeine and. This explains why we can still watch these ads and justify a winter vest. The song became very popular in the late nineties after a cover was made for a series of Gap clothing commercials. As a billion dollar company, they could’ve used any song any top 40 hit, but they chose not to date themselves. ![]() (Sorry, guys.) But Gap helped intertwine music-or more specifically, covers of vintage hits- with what we equate to hipness. Of course, none of us were cool then, and none of us are cool now. As though bright orange vests needed to be all over our bodies (so that other people would be too). Like a denim-loving Don Draper, they told us that with these clothes, and with this song (and with those stares), you could be just like Rashida and friends people who wore $80-something dollar vests as though everyone should have that many pockets. (We’ll never know for sure.) So by offering a stripped down-albeit poppy version-of what we equated to being our parents’ music (gross), Gap sold us on modernity. That song, of course, was a cover of Madonna’s “Dress You Up,” sung 14 years after its release by those we assumed were the models and/or actors shown in the commercial. “That ‘all over your body’ song!” we’d say as teens- the song with the vests! But it wasn’t even about the vest-it was what the vest represented: status, coolness, standing cool at a high-status place, and whatever else the peppiness of the song implied. ![]() After all, that’s what it takes to convince millions of middle-schoolers to beg our parents for puffy oranges vests during cold winters. ![]()
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